I worked closely with the fine folks at Pitchfork in creating various assets for this year's Paris music festival. This includes large format CGI renders for print, IOS app elements, and of course... a kick-ass teaser to hype all the bands performing. The animation was first released online through the Pitchfork website, on various social media channels, then as a Youtube PreRoll ad. Most exciting of all, the :60 trailer was released in select movie theaters around the city of Paris.
It was an incredible experience getting to work on this project. Please scroll down to see some images from the actual event.
Art Director: Noelle Roth
My Role: Director, Designer, Animator, Compositor, Editor
Music: "Tennis" by Personable/Geddes Gengras