It's festival season in Chicago... and this one happens to be the very best! I'm so glad to be involved once again with my friends at Pitchfork in crafting this peculiar advert. This will act as an online/social promotional video as well as a LIVE instalation during the festival on large scale LED screens.
For more information about the festival visit: pitchfork.com/festival/chicago/
Art Director & Designer: Joy Zagar
My Role: Designer, Animator, Editor
Music: "She's Smoking That Shit Again" by Jay Ervin Joseph Gemkow